Indianama 2018 : the street hustle.

The street is a fascinating place. And for the artist – the poet, the designer, the visionary, it is the anvil on which much of their art is forged. The streets shape their soul and provide them with succour and inspiration. Indianama, 2018, in a sense, is an edition that is seeded in the streets of India. It is a hip almanac of evocative ideas that features system identities conceived at and for the urban spaces. The works of 71 graphic designers are cross-fertilised with vibrant street-side shops. It is a design project, an idea and in essence a distillation of all that is vibrant, divergent, reflective, and humorous about our inner city intersections.

Each designer will be paired with a shop/business owner to conceptualise, design and initiate an identity system for them. This identity system will then be implemented on-site, with due supervision by the designer, if and when required. A packaged version of the project will be unveiled at the prestigious Bikaner House on 9 August, where it will be on view till 25 August.

9 AUGUST • 6 pm onwards
10-25 august • 11 am - 6.30 pm

BIKANER HOUSE, pandara road
india gate, NEW DELHI, INDIA

 
 

 Pradeep and his two allies provide Lane 3 with all they need to make it through the workday, although they're often out of soft drinks.

Pradeep and his two allies provide Lane 3 with all they need to make it through the workday, although they're often out of soft drinks.

 Most heroes are anonymous, and this tea stall is no different. It's time the world knew them better.

Most heroes are anonymous, and this tea stall is no different. It's time the world knew them better.

 Ahmed sahib's biryani is the stuff of legends. It makes you sleepy, though, so he recommends the Kebabs for a boost of energy.

Ahmed sahib's biryani is the stuff of legends. It makes you sleepy, though, so he recommends the Kebabs for a boost of energy.

 Sonu's intricate patterns earn admiration, envy, and Instagram hearts from all over. Suffice it to say, this client understands design.

Sonu's intricate patterns earn admiration, envy, and Instagram hearts from all over. Suffice it to say, this client understands design.

 Flavour and fizz for when the stomach bends come a-callin'.

Flavour and fizz for when the stomach bends come a-callin'.

 The talented carpenters and crasftsmen at SR Interior can make timber talk. Wood you be inclined to help their cause?

The talented carpenters and crasftsmen at SR Interior can make timber talk. Wood you be inclined to help their cause?

 Smells like heaven. Make it look like it too.

Smells like heaven. Make it look like it too.

 Karm encourages his customers to help keep road dividers clean. We love Karm.

Karm encourages his customers to help keep road dividers clean. We love Karm.

 Men's fashion isn't dead until the great folks at Laxmi keep on going. Help them look every bit the apparel experts they are.

Men's fashion isn't dead until the great folks at Laxmi keep on going. Help them look every bit the apparel experts they are.

 Matter can never be created or destroyed, said Einstein. Good thing for us, said Guddu.

Matter can never be created or destroyed, said Einstein. Good thing for us, said Guddu.

 Mamta's adept craftsmen are known for their deft touch and precise finish.

Mamta's adept craftsmen are known for their deft touch and precise finish.

 Don't forget to use protection! Make safety sexy -- Balaji deal in high-visibility safety apparel.

Don't forget to use protection! Make safety sexy -- Balaji deal in high-visibility safety apparel.

    Expert fixers of ailing tyres, Gyani sell new wheels with equal aplomb. Help them roll with the times.

 

Expert fixers of ailing tyres, Gyani sell new wheels with equal aplomb. Help them roll with the times.

 A fresh coat of paint won't fool the kids. They'll still know it's a visit to scary syringe man, but at least it would look cooler.

A fresh coat of paint won't fool the kids. They'll still know it's a visit to scary syringe man, but at least it would look cooler.

 Surrounded by musical equipment on all sides, this establishment has been instrumental to many a song.

Surrounded by musical equipment on all sides, this establishment has been instrumental to many a song.

 Rather a Katori cut, one stylist opines, than an undercut. We're inclined to agree.

Rather a Katori cut, one stylist opines, than an undercut. We're inclined to agree.

 Preet are your allies in your worst nightmare: a malfunctioning phone or computer.

Preet are your allies in your worst nightmare: a malfunctioning phone or computer.

 Rajdhani love books. Love selling them; love making them. Click here to read more.

Rajdhani love books. Love selling them; love making them. Click here to read more.

 The best dal tadka this side of the Qutub. Aryan Dhaba is the go-to place for cheap, yummy daily meals.

The best dal tadka this side of the Qutub. Aryan Dhaba is the go-to place for cheap, yummy daily meals.

 With their diverse range of offerings in toiletries and cleaning material, Neelesh Disposables help keep the world running and the water flowing.

With their diverse range of offerings in toiletries and cleaning material, Neelesh Disposables help keep the world running and the water flowing.

 The original Fruit Ninja, Rizwan's shop is a splash of colour and essential nutrients.

The original Fruit Ninja, Rizwan's shop is a splash of colour and essential nutrients.

 Oh jeez, will you look at the time? You can't, because your watch is broken, and their look could catch up with the clock.

Oh jeez, will you look at the time? You can't, because your watch is broken, and their look could catch up with the clock.

 Sugar, spice, everything nice. Lalaji's famed golgappas and chaats have been the bane of many a keto diet.

Sugar, spice, everything nice. Lalaji's famed golgappas and chaats have been the bane of many a keto diet.

 Mini tornados are born here in Kalay Mansoori, created to combat June's cruel sun.

Mini tornados are born here in Kalay Mansoori, created to combat June's cruel sun.

 Ever entered a car and felt like not getting out? It's a magical feeling. Palak are in the business of that magical feeling, and they need someone to ride with them.

Ever entered a car and felt like not getting out? It's a magical feeling. Palak are in the business of that magical feeling, and they need someone to ride with them.

 Another soldier in the crusade that is the eternal brewing of India's national beverage.

Another soldier in the crusade that is the eternal brewing of India's national beverage.

 Once a rundown corner shop, ample light and artistic resolve have transformed it into an art studio. Show it some love.

Once a rundown corner shop, ample light and artistic resolve have transformed it into an art studio. Show it some love.

 Wholesale shop for just eggs. Lots of eggs. So many eggs.

Wholesale shop for just eggs. Lots of eggs. So many eggs.

 Prime destination for schoolboys on bicycles, carrying out high-priority tomato-procurement missions for their mums.

Prime destination for schoolboys on bicycles, carrying out high-priority tomato-procurement missions for their mums.

 When evening hunger strikes, these saviours of savory have everything you crave, and then some more. The kachoris are of particular note.

When evening hunger strikes, these saviours of savory have everything you crave, and then some more. The kachoris are of particular note.

 Few can stop time; fewer still can restart it. Suri repairs watches of all kinds.

Few can stop time; fewer still can restart it. Suri repairs watches of all kinds.

 No Indian meal is complete without the seductively sweet taste of paan. Food for thought?

No Indian meal is complete without the seductively sweet taste of paan. Food for thought?

 When your designed signage goes up, gulabjamun and samosa is on the house.

When your designed signage goes up, gulabjamun and samosa is on the house.

 These guys are safe when the robot overlords take over -- ailing machines get a new breath of life here.

These guys are safe when the robot overlords take over -- ailing machines get a new breath of life here.

 Before clothes make the man, man must make the clothes. Malra is where you'll find the various elements that come together to create a finished garment, like embroidery threads and cufflinks and buttons.

Before clothes make the man, man must make the clothes. Malra is where you'll find the various elements that come together to create a finished garment, like embroidery threads and cufflinks and buttons.

    The kids at Sanjivayya -- like all other kids -- doodle famous logos on the backs of their notebooks. Give them a new one to fill their pages with.

 

The kids at Sanjivayya -- like all other kids -- doodle famous logos on the backs of their notebooks. Give them a new one to fill their pages with.

 Trim away the unnecessary -- these hairdressers could definitely use a new look. As for you, we hear the pompadour is making a return.

Trim away the unnecessary -- these hairdressers could definitely use a new look. As for you, we hear the pompadour is making a return.

 Easily the coolest shop in the neighbourhood, Mustafa do one thing, and they do it very well.

Easily the coolest shop in the neighbourhood, Mustafa do one thing, and they do it very well.

 Nowhere else in the world will you feel richer despite the lone coin in your pocket. Everything from Nerds to Fusen is under one roof at this wonderland.

Nowhere else in the world will you feel richer despite the lone coin in your pocket. Everything from Nerds to Fusen is under one roof at this wonderland.

 Necessity and miscellany -- everything's available at Kaki.

Necessity and miscellany -- everything's available at Kaki.

 Fighting the good fight against the Big Mac and the Colonel, Jamil's green veggies are good for the heart and great for the soul.

Fighting the good fight against the Big Mac and the Colonel, Jamil's green veggies are good for the heart and great for the soul.

 Nothing is beyond salvage here at Sitaram's -- a second shot at life for countless toasters, mixers, and everything else electronic in your house.

Nothing is beyond salvage here at Sitaram's -- a second shot at life for countless toasters, mixers, and everything else electronic in your house.

 Everybody talks of recycling and doing their bit to save the planet -- few ever do it. Help Rizwan be the hero he is.

Everybody talks of recycling and doing their bit to save the planet -- few ever do it. Help Rizwan be the hero he is.

 Thousands of students call Mehrauli home, and their mums are glad this age-old shop is always around with healthy beverages.

Thousands of students call Mehrauli home, and their mums are glad this age-old shop is always around with healthy beverages.

 You'd think a place could never do both South Indian and Chinese right. You'd be wrong.

You'd think a place could never do both South Indian and Chinese right. You'd be wrong.

 Would it be a stretch to say that this knife- and scissors-making family shop could use some edgy design?

Would it be a stretch to say that this knife- and scissors-making family shop could use some edgy design?

 Blissfully untouched by Despacito, this haunt is a local favourite of hipsters and dads alike.

Blissfully untouched by Despacito, this haunt is a local favourite of hipsters and dads alike.

 Herbal medicines and Ayurvedic potions, carefully concocted for patients who've had enough of antibiotics and side-effects.

Herbal medicines and Ayurvedic potions, carefully concocted for patients who've had enough of antibiotics and side-effects.

 Warning: The "innocence" of the Chowmein is highly dependent on how much chili sauce you've asked for. 

Warning: The "innocence" of the Chowmein is highly dependent on how much chili sauce you've asked for. 

 Your least favourite place as a child needs your help. Take the high road.

Your least favourite place as a child needs your help. Take the high road.

 Javed Khan firmly believes the egg came first. Now he needs your help to fix the cracks in his shop's signage, amongst other things.

Javed Khan firmly believes the egg came first. Now he needs your help to fix the cracks in his shop's signage, amongst other things.

 rKrishna's is the quintessential, nondescript grocery store. Fancy making it fancier?

rKrishna's is the quintessential, nondescript grocery store. Fancy making it fancier?

 For three generations now, the Kamal family has sold groceries. This legacy deserves a tribute.

For three generations now, the Kamal family has sold groceries. This legacy deserves a tribute.

 Tony Stark's Indian friends are men of mettle. Welding isn't for the faint of heart.

Tony Stark's Indian friends are men of mettle. Welding isn't for the faint of heart.

 Slurp greatness.

Slurp greatness.

 Home to everything a machine needs to be a machine. Spare parts sold separately.

Home to everything a machine needs to be a machine. Spare parts sold separately.

 Life's pretty eventful at Prime. There's always a small event in search of collaterals and stationery.

Life's pretty eventful at Prime. There's always a small event in search of collaterals and stationery.

 Often a hotbed for political discussions and umpiring decisions, UP Paan Bhandaar have diversified: they also sell soft drinks.

Often a hotbed for political discussions and umpiring decisions, UP Paan Bhandaar have diversified: they also sell soft drinks.

 Feel the schoolchild in you come alive when you visit this charmingly simple printing and stationery shop.

Feel the schoolchild in you come alive when you visit this charmingly simple printing and stationery shop.

 Everything boring made easy: PAN cards, AADHAR cards, money transfers, phone recharges, photocopies. Bonus points for trying to ensure you look human in your passport photo.

Everything boring made easy: PAN cards, AADHAR cards, money transfers, phone recharges, photocopies. Bonus points for trying to ensure you look human in your passport photo.

 Much though Bollywood would have us believe, bangles don't speak, and certainly don't sing. Can you do the talking for them?

Much though Bollywood would have us believe, bangles don't speak, and certainly don't sing. Can you do the talking for them?

 To put it simply, the kind folk at VK keep our automobiles up and running. Charged for this brief?

To put it simply, the kind folk at VK keep our automobiles up and running. Charged for this brief?

 The folks at Jasco are busy people. Fixing ancient clocks leaves them with no time to spare.

The folks at Jasco are busy people. Fixing ancient clocks leaves them with no time to spare.

 Mrs Usha's boutique is a local favourite. Now here's someone who understands design.

Mrs Usha's boutique is a local favourite. Now here's someone who understands design.

 The one-stop birthday shop, Rana makes cakes so delicious you'll almost feel bad for smearing them on your friend's face. Almost.

The one-stop birthday shop, Rana makes cakes so delicious you'll almost feel bad for smearing them on your friend's face. Almost.

 Feel the schoolchild in you come alive when you visit this charmingly simple printing and stationery shop.

Feel the schoolchild in you come alive when you visit this charmingly simple printing and stationery shop.

 All day long they look at people's gums and tongues. You can be their reason to smile. (Don't forget to floss either!)

All day long they look at people's gums and tongues. You can be their reason to smile. (Don't forget to floss either!)

 You may not think it to look at them, but this humble office distributes lifesaving hospital equipment. Is there a doctor in the house?

You may not think it to look at them, but this humble office distributes lifesaving hospital equipment. Is there a doctor in the house?

 This humble mobile recharge shop is one of the few places where you'll see Airtel and Jio living together in harmony.

This humble mobile recharge shop is one of the few places where you'll see Airtel and Jio living together in harmony.

 They like it when things move. Which is why the whole garage has just one chair.

They like it when things move. Which is why the whole garage has just one chair.

 With an on-the-street kitchen and in-shop dining, Vaishno try their best to keep your stomach stuffed. They succeed.

With an on-the-street kitchen and in-shop dining, Vaishno try their best to keep your stomach stuffed. They succeed.